Mobile Phone Xchange is one of the UKs leading phone recycling companies that helps its customers sell their mobile phones for cash. In 2009 Mobile Phone Xchange decided to focus its marketing efforts on building brand awareness and increasing its UK market share by adding DRTV advertising to its marketing mix. To help them achieve steady, profitable growth, Buzz works closely with them to plan targeted and responsive media campaigns. We analyse sales, traffic and enquiries closely to ensure that advertising money is spent effectively. We fine tune schedules to ensure that MPX have the frequency needed to generate response in programmes and stations that deliver. Mobile Phone Xchange has seen steady growth since working with Buzz.