 |
 |
 |
 |
 |
"Our motto at Perfect
Fitness is 'Be strong. Be
ready'. We have a strong partnership with Buzz and we know
that they are ready to go the extra mile to deliver great campaign
results."
Alden Mills
Founder and CEO of Perfect Fitness LLC
Click here to view a Perfect Pushup ad >>
Perfect Fitness launched in the United States in 2005 with Perfect Pushup, a pair or rotating handles designed to make press-ups more effective. Perfect Pushup was sold via DRTV and in retail where it was the No 1 selling fitness product in both 2007 and 2008 at ten major US retailers including Wal-Mart, Target and Amazon.com.
Perfect Fitness wanted to expand its business into Europe. Realising that distributors would not give the product the attention it deserved, it decided to sell direct. On 1 March 2009, we launched Perfect Pushup in the UK via a multi-tiered marketing campaign including DRTV and print advertising to drive sales via telephone and web. Buzz worked closely with Perfect Fitness to develop a marketing and media strategy that delivered profitable sales quickly. We created a strong UK-compliant version of the commercial and bought highly targeted airtime. Within a couple of months, Perfect Fitness saw its UK business generate media earnings ratios way in excess of those in the US.
Operationally, Buzz outsourced response handling and fulfilment for Perfect Fitness and managed the day-to-day operations of the service providers to maximise efficiencies and minimise costs.
Working with Buzz, Perfect Fitness has now launched its business in Germany and has its sights on other European territories.